Locale brief
The brief defines the user, market, tone, product promise, constraints, and evidence gaps for one locale.
- Locale and market variant
- Audience, voice, and claim limits
- Character and asset constraints
Service
App Localization & Translation Service
Localize a Google Play listing from $79 per language, or scope in-app strings and screenshots with Full App at $299 per language. We confirm the locale, content volume, reviewer workflow, and QA coverage before starting. Translation, in-context testing, and engineering fixes are separate parts of the brief.
Engagement guardrails
The project brief keeps ownership, scope, handover, and timing explicit before work begins.
Written
Scope Before Start
Client
Account Ownership
Named
Project Handover
Scoped
Response Schedule (After Evidence Review)
Decision guide
At a glance
Use the current situation, required input, and handoff boundary to choose the right scope.
- Current situation
- Your app or listing is entering a new language or market and literal translation is not enough.
- Bring
- Source strings and listing, screenshots, glossary, target locale, market context, and functional constraints.
- How it works
- We localize terminology and UI context, adapt store assets, review linguistic quality, and test critical flows.
- You receive
- Localized strings and listing assets, glossary decisions, reviewer notes, and a QA issue list.
- Boundary
- Market performance is not guaranteed; legal, regulated, or full product redesign work is separately scoped.
- Choose this when
- A specific locale has a clear audience or release reason and the current copy is not market-ready.
- Next step
- Send the source language, target locale, asset count, and whether UI or store listing is in scope.
Target Audience
Who Is This For?
This service is designed for
Apps expanding into new international markets
Developers preparing a measured expansion into non-English regions
Apps targeting specific markets (Arabic, Japanese, German, etc.)
Businesses that need cultural adaptation beyond literal translation
Apps with RTL language requirements (Arabic, Hebrew, Persian)
Teams that want ASO-optimized translations with market-specific keywords
Capability Catalog
Available Capabilities
The selected tier and written proposal determine which deliverables are included
01
Store Listing Localization
Title, short description, full description, and changelogs adapted to the approved locale brief and reviewed under the language workflow confirmed for the project.
02
UI String Localization
Scoped in-app text (strings.xml, .arb, .json) localized with screenshots and state context so buttons, paragraphs, placeholders, and error messages are reviewed in their intended use.
03
Screenshot Localization
Store screenshots recreated with translated text overlays, maintaining visual consistency while adapting for local audiences.
04
Cultural Adaptation
Beyond translation: date formats, number formats, currency, color meanings, imagery, and content sensitivity for each target culture.
05
Market-Specific Search Inputs
Localized query and store-listing inputs are researched per selected market instead of assuming that an English keyword maps directly to local search behavior.
06
RTL Language Review
For scoped right-to-left locales, review layout mirroring, mixed-script content, text direction, icons, and navigation in the available implementation or preview.
Scope-Controlled Pricing
Choose Your Plan
Written deliverables, third-party costs, exclusions, and remedies before payment
The quote names each locale, source-word and string count, screenshots, review depth, and included revision rounds. Enterprise covers up to 10 scoped locales and agreed update batches for $999, not unlimited content or future releases. Functional and RTL checks need a usable build or preview; engineering fixes, legal review, and work outside the agreed asset list are quoted separately.
Store Listing
$79/lang
Title + descriptions per language
- Title localization
- Short & full description
- Changelogs
- Market-specific search inputs
- Confirmed language-review workflow
- 1 revision round
Full App
$299/lang
Listing + UI + screenshots
- Everything in Store Listing
- UI string localization
- Screenshot localization
- RTL support (if applicable)
- Cultural adaptation review
- 2 revision rounds
Enterprise
$999
Up to 10 scoped locales + updates
- Everything in Full App
- Up to 10 scoped locales
- Agreed update batches
- Terminology glossary
- Written delivery schedule
- Named project contact
How It Works
Simple 4-Step Process
From scoped intake to delivery
1
Locale Selection
We use the available product, audience, store, and market evidence to prioritize locales, while marking demand or conversion data that has not been supplied or verified.
2
Contextual Localization
Content is localized from screenshots, character limits, UI states, tone guidance, and a terminology sheet. The reviewer profile, tool use, and escalation path are confirmed in writing for each locale.
3
Review & Adaptation
The agreed reviewer checks meaning, fluency, terminology, cultural fit, and market-specific listing inputs; an independent second review is included only when it is in scope.
4
Delivery & Implementation
Translated files delivered in ready-to-use format. We can implement directly in your Play Console or provide files for your team.
Localization Evidence
Context and QA records for every scoped locale
A locale is not approved because text has merely been translated. The handover connects each string and listing asset to its context, terminology decisions, reviewer workflow, and functional checks.
Illustrative template: These structures are examples only. They contain no client language work or claimed outcomes; reviewer identities, credentials, availability, tool use, and QA depth are confirmed for the actual project in writing.
Terminology and context sheet
Strings carry enough product context to resolve ambiguous labels, placeholders, and state-dependent meaning.
- Approved term and prohibited variant
- Screenshot or UI-state reference
- Placeholder and plural rules
Reviewer decision
The delivery record states who or what role reviewed the locale and what the review covered.
- Reviewer profile confirmed in writing
- Tool use and independence disclosed
- Open questions and escalation owner
| QA layer | Checks | Evidence | Release boundary |
|---|---|---|---|
| Linguistic | Meaning, fluency, grammar, terminology, tone, variables, and plurals | Issue log and approved-string status | Only the scoped locale and assets are covered |
| Store listing | Character limits, claims, keyword fit, screenshot copy, and listing consistency | Annotated listing draft and unresolved claims | Search or conversion improvement is not guaranteed |
| Functional | Truncation, wrapping, encoding, placeholders, date/number/currency display, and navigation | Build/version, locale, device, issue screenshot, and retest result | No runnable build or preview means functional QA is unverified, not passed |
| RTL when applicable | Direction, mirroring, mixed-script text, icons, gestures, and layout order | RTL issue log and retest state | Requires an implementable build or preview environment |
Official sources used at project kickoff
Platform requirements change. We recheck these first-party pages and the notice shown in the client's own console before finalizing scope.
- Localize your app
Android resource, default-language, string, and localization behavior used for implementation planning.
- Support different languages and cultures
First-party guidance for locale resources, formatting, and language-dependent application behavior.
- Support right-to-left layouts
RTL layout and direction considerations used when the selected language requires them.
- Store listing experiments
Google Play guidance for measuring listing variants instead of promising download or conversion results.
Case study
German and Arabic localization checked in the app
August–September 2026 · Android hydration-tracking app · de-DE and ar · Full App: $299 per locale
Play Store Solutions localized an English-only app for German and Arabic: 312 UI strings, a store listing and six screenshots per locale. The work included a terminology sheet, linguistic review and functional QA on client-supplied preview builds.
What changed during QA
- German: six recorded issues
- We shortened the listing title from 31 to 24 characters (limit 30) and the short description from 121 to 75 (limit 80). String-resource fixes added one/other plural forms, positional placeholders (%1$s and %2$s), and a shorter button label that fitted at 320dp. The client fixed the hard-coded date format in the app; the team checked the result.
- Arabic: four recorded issues
- We shortened the title from 44 to 26 characters (limit 30), supplied strings for zero, one, two, few, many and other plural categories, and isolated a Latin-script brand in mixed-direction text. The client provided the plural infrastructure and corrected RTL mirroring. The team checked the resulting plural forms, text direction and navigation.
- The client developed the plural infrastructure change on September 9–10, but it missed the beta1 build tag. QA on beta1 correctly reported one/other fallback. The team supplied all six string sets on September 13; the infrastructure reached beta2 on September 15. Both were verified in the September 16 retest.
Recorded retests and handover
The team's issue log marks all six German issues as passed on August 21–22 and all four Arabic issues as passed on September 16. The Arabic retest covered plural values 0, 1, 2, 5, 11 and 100. We handed over localized resources, listings, screenshots, terminology decisions and the issue log with retest results.
These are project records of completed work, separate from the example acceptance criteria above. Without a usable build or preview, functional QA remains unverified, not passed.
Client-reported release status
On August 28, the client reported publication of release 1.7 with German localization. On September 18, the client reported release 1.8 with Arabic localization. These are dates of client messages, not independently verified publication dates. Google controlled review and publication.
Scope limits
Demand for the selected locales was not verified. Post-release installs, conversion and rankings were not measured. The client's engineering fixes, legal review and a second independent linguistic review were outside our scope.
This client and app are separate from our other case studies and the closed-testing testimonial. Records are anonymized; client statements are explicitly attributed, not independently authenticated platform records.
Localization scope
Translation, product localization, or localized ASO?
The required scope changes when text must fit an interface, a market, and a measurable store-listing intent.
| Option | Best for | Ownership | Delivery | Trade-off |
|---|---|---|---|---|
| Translation only | Stable copy needing language conversion | Client supplies approved source text and context | Translated strings or listing copy | No market research, UI review, or conversion work |
| Product localization | Apps needing in-context strings and locale QA | Client provides builds, screenshots, and terminology | Localized strings, glossary, context QA, issue log | Store acquisition strategy remains separate |
| Localized ASO | Markets needing intent research and listing adaptation | Claims and product facts stay client-approved | Locale priorities, semantic map, adapted metadata, creative brief | Requires market evidence and post-release measurement |
FAQ
Common Questions
Quick answers about this service
Which languages should I prioritize?
Prioritization should use your current install, revenue, retention, support, competitor, and search evidence by market, together with product fit and localization cost. Where those inputs are unavailable, we label the recommendation as a hypothesis and propose a measured locale test rather than a universal ROI list.
How are translators and reviewers selected?
The required locale, subject matter, audience, risk level, and review depth are documented first. The proposed linguist or reviewer profile, independence of the review, permitted tool use, availability, and escalation route are then confirmed in writing before work starts.
Are machine translation or AI tools used?
The workflow is disclosed and agreed per project. Tools may support terminology, consistency, or an initial draft when permitted, but a named review stage checks the final content against the locale brief and QA criteria. We do not describe tool-assisted output as proof of quality on its own.
How long does localization take per language?
The schedule is quoted after the locale count, source-word and string count, screenshots, context quality, reviewer availability, RTL scope, implementation support, and review rounds are known. Delivery milestones and dependencies are recorded in the proposal.
How do you check a localized app before release?
Compare the agreed string and asset list with the delivered files, check variables and plurals, then review the localized screens and critical flows on the devices in scope. Log missing text, clipping, formatting errors, and unresolved language questions. Without a runnable build or preview, we can review files and supplied screenshots, but functional QA remains unverified.
Can you handle updates when I release new features?
Yes. Updates can be organized as agreed batches with a changed-string report, terminology review, screenshot impact check, and regression QA. Pricing and delivery dates depend on the change set and selected locales.
Do you provide translation memory or a glossary?
A project terminology sheet is included where listed in the selected scope. Translation-memory format, ownership, retention, access, and update responsibility are confirmed before handover.
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Written scope before work begins
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